The Lumen advert will now appear as a toned down version on the Tube, with the man fully clothed in a red suit and the tag line "Santa, Baby".
It comes amid a wider clamp down on body shaming adverts by tube bosses following furore over Protein World's "Are you beach body ready? D espite the decision to pull the ads from the tube, the billboards with the original image and tagline will appear across the country from next week. Lumen's co-founder, Charly Lester, said: Mr Orchard, who appears as the model in the adverts, said: We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future.
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Visit our adblocking instructions page. The advert, for an overs dating app, showed year-old Paul Orchard wearing just braces, holding a phone with the tagline: The Lumen advert will now appear as a toned down version on the Tube, with the man fully clothed in a red suit and the tag line "Santa, Baby".
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It comes amid a wider clamp down on body shaming adverts by tube bosses following furore over Protein World's "Are you beach body ready? D espite the decision to pull the ads from the tube, the billboards with the original image and tagline will appear across the country from next week.
Lumen's co-founder, Charly Lester, said: Mr Orchard, who appears as the model in the adverts, said: We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future.