It is, to say the least, a pretty dismal sight more often than not. And then I realized that online dating can teach us a lot about online marketing , and vice versa. Yup, we mean this quite literally.
The Rise of Online Dating, and the Company That Dominates the Market
He might get clicks from Ringwraiths or Death Eaters, but most girls will steer clear! Have high quality, professionally-taken pictures on your site, and hire a quality site designer to create a gorgeous, custom website for your business. A high quality site with simple design and gorgeous pictures will help you make the right first impression. Trust me, customers will notice. You want people to be wowed when they visit your site and feel the need to get in touch with you right away. That will only happen if your site looks good.
- First impressions count;
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Most people out what they want…and then completely ignore looking at what the other person says they want. Online marketing is no different. Your campaigns should be focused on connecting with your exact target audience. Your marketing is going to get you much better leads when you focus on the exact target audience you want to serve. Trying to do everything for everyone will just make you mediocre and prevent you from connecting with the kind of customers you really want to work with.
In the dating world, we call this catfishing. Instead, start by talking about your years of education, your passion and your dedication to customers. This is just the way it goes.
You can’t put a price on love…
Online daters typically talk to plenty of people at once and may even have several dates scheduled for the same week the same way leads are actively researching your competitors. No one is going to commit until they meet you, see what you really have to offer and form that connection with you. Leads will be fickle and shallow. They could be wooed by the lower price points of your competitor, even if your quality is much higher.
This is where learning about their exact needs and showing them how you can fill them will get you that conversion. You should do the same with all of your online marketing efforts. Check out different platforms to see what sends you not only the most traffic, but the most qualified traffic. Try highlighting different services first on your landing pages. Tools like Google Analytics can help you track the results of your tests.
Similarly, test different offers and ad campaigns to see what your target audience finds most attractive. It will take more time and effort, but it will absolutely be worth it. In online dating, smart women run away from self-proclaimed nice guys, who are just so nice no one wants to date them. You have to prove it, and the best way to do this is to show someone instead of telling them. Does your insurance company actually offer the best coverage? Detail the extensive coverage on your site. If you think that your small bookstore has the best antique collections around, prove it by giving some examples.
This should go without saying, but apparently I need to go ahead and say it anyways. Lack of effort from you means a lack of interest from them. Customize your messages if possible, and as you continue the conversation offer olive branches that can be used to build more personal relationships.
You should also make it about them instead of you. Treat it like a date a platonic, professional date, but still, you get the idea. Learn about what they need and how you can help. Digital marketing and online dating have a lot in common, which makes sense since online dating is really nothing more than marketing yourself.
Both revolve around attracting and building authentic, valuable relationships with the type of people you actively want to connect with. By keeping these marketing lessons from online dating mind, you can improve your campaigns and focus more on the most important part of the equation: the people.
Five content marketing examples from dating sites and apps
What do you think? Which marketing lessons from online dating do you think is most important for your business? Leave us a comment and let us know what you think! Thank you for this valuable information. Their method proves quality content drives big rewards.
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Dating Website 2: Match. Their blog -- UptoDate -- has been around since and discusses dating trends, tips and shares success stories of happy couples. They also conduct complex roundups of in-house marketing data, like their recent post on the make-up of new Match users in If that's not enough, you can get more dating tips from Happen , Match.
Why they rock: They curate stories from their own community. There's no better way to market your product than by sharing stories straight from your users. Dating Website 3: PlentyofFish PlentyofFish also has a large number of users and a well-engaged blog. The Plenty of Fish blog features articles with tips on everything from finding love to getting over a breakup.
While it touches on a familiar territory, the sheer quality of writing and story topics keeps these posts fascinating. The dating wesbsite also runs a fantastic YouTube channel hosted by dating coach Sarah Gooding, which doles out great online dating tips in viral-quality videos that seem to regularly break one million views.
4 Email Marketing Lessons From The World of Online Dating
Why they rock: PlentyofFish takes advantage of the power of video in their content marketing strategy by running their own successful YouTube channel. Dating website 4: eHarmony eHarmony's blog is similar in style to PlentyofFish. It's primarily focused on dating advice, but is more tailored towards the insecure feelings many experience while dating. This approach works wonderfully because through content, eHarmony shows its audience they understand these feelings.
Their headlines perfectly balance comfort with education, all while while looking highly shareable, for example: " Feeling Desperate? Don't Worry. Why they rock: They understand their audience! Dating website 5: Zoosk If you want to see a variety of content, check out the Zoosk blog. It offers practical, evidence-based advice for those navigating online dating.
The site also features a regular advice column from " Joan Actually ," an in-house dating expert, answering dating questions directly from users. There's also a Zoosk YouTube channel with videos featuring the theme "First Comes Like," showing the importance of the first smile, greeting and date -- long before the "L word" is ever uttered.
Why they rock: They take questions from their community and turn them into content via the "Joan Actually" series.