In a study, researchers found that activation of specific brain regions while viewing images of opposite-sex speed dating participants was predictive of whether or not a participant would later pursue or reject the viewed participants at an actual speed dating event.
Men and women made decisions in a similar manner which incorporated the physical attractiveness and likability of the viewed participants in their evaluation. Malcolm Gladwell 's book on split-second decision making, Blink , introduces two professors at Columbia University who run speed-dating events.
Sheena Iyengar and Raymond Fisman found, from having the participants fill out questionnaires, that what people said they wanted in an ideal mate did not match their subconscious preferences. A study at the University of Bern showed that women appear to be attracted to the smell of men who have different MHC profiles from their own, and that oral contraceptives reversed this effect.
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The MHC is a region of the human genome involved with immune function. Because parents with more diverse MHC profiles would be expected to produce offspring with stronger immune systems , dissimilar MHC may play a role in sexual selection.
A speed "date" lasting several minutes should be long enough for the MHC hypothesis to come into play, provided the participants are seated close enough together. One of each set was wearing pheromones , and the ones wearing pheromones received more matches.
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Studies of speed dating events generally show more selectivity among women than among men. This new study showed that when men were seated and the women rotated, the men were more selective.
Speed dating
The popularity or charm of speed dating has led to at least one offspring: A structured way of running business networking events with the goal of making meeting potential business contacts easier and more productive. Some speed dating companies have now started offering free speed dating where the user does not pay unless they meet somebody they like. Business speed dating has also been used in China as a way for business people to meet each other and to decide if they have similar business objectives and synergies.
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On arrival at Fifty 9 make your way downstairs into the club room where the event will be taking place. When all the guests have arrived the host will explain how the evening will unfold and you will be provided with a scorecard, name badge and pen. When the event begins women will be seated and men will rotate between tables every 4 minutes. At the end of each date guests mark on their scorecard whether they would like to see that person again.